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About
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Big Ugly Fish are a school of 10,000 Collectable Carp, programmatically generated from 100+ pieces of hand-created artwork.

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Rarity and Special Attributes are computed programmatically at the time of creation and automatically stamped onto each collectible card.

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Proceeds go to Environmental Protection through donations to multiple Charities and Non-Profits.

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Owners of Big Ugly Fish nominate Charities and determine where donations are distributed.

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Big Ugly Fish are assembled from 3 main body parts, each of which is assigned one of 6 random colors. It's like pulling the lever on a slot machine to determine the colors for each Mouth, Body and Fins.

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Colors
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Big Ugly Fish are randomly given 1 of 18 different sets of eyes. Here is a glimpse at a few of them...

Attributes
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Big Ugly Fish are randomly assigned 2 of 23 different accessories. Here are some of the possibilities...

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Big Ugly Fish are randomly fitted with 1 of 23 different headwear options. Here is a look at some of the options...

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Those random combinations spawned some fish that looked a bit evil! Others looked heroic and some, quite sophisticated!

So, we asked to algorithm to score each newly spawned fish based on their accessories and appearance.

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piratepatch.png
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bowtie.png
pipe.png
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bowlerhat.png
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cigar.png
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Conservation
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Proceeds go to Environmental Protection through donations to multiple Charities and Non-Profits.

Owners of Big Ugly Fish nominate Charities and determine where donations are distributed.

​

The steps are easy...

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Purchase a Big Ugly Fish.

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Receive a link to make your selection.

While the Big Ugly Fish Community determines where contributions are made (and we have no direct partnership with these), here are some organizations you might consider:

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Roadmap
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2nd Generation

Additional

Accessories

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Additional

Specialties

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Sidekicks

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3rd Generation

Additional

Species

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Friends of 

Big Ugly Fish

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4th Generation

Breed

Your Fish

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Jeff

Scott

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Is This You?

The Artist

The Developer

The Community Manager

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