Building UX Teams | Scaling Design Operations | Driving Business with Design
UX and Product Design Leader with experience from Startups to Fortune 500 Companies
Created a 23 member UX Design & Research Team from the ground up, for a Fortune 200 Company, setting the vision, organizational structure, roles, titles, career paths, design methodologies, creative processes, and execution strategy.
Led multiple, simultaneous UX efforts, prioritized and framed against key organizational initiatives, that drove measurable improvement to Sales, Cost Savings,
NPS, and CX.
Founded a UX Design Agency, bootstrapped it to 50 people and $7M+ in annual revenue.
Sourced, recruited, hired, trained, and nurtured talent into high performing, award-winning Designers, Researchers and Managers on multiple occasions.
Developed UX Standards and supporting Design Systems that evolved disparate and disjointed tools into cohesive, consistent end-to-end digital experiences across multiple product lines and services that aligned, supported, and solidified a national brand identity and integrity.
Served as an Ambassador and Evangelist for a Design-Centric culture on multiple occasions, in various roles, for multiple companies.
Developed multiple Brands & Brand Strategies.
Extensive experience partnering and influencing Sales, Product, Development, Marketing, other teams using data-driven storytelling to promote Design-First Thinking.
Led product design across the end-to-end digital lifecycle, in small and large scale digital transformation programs, including research, ideation, innovation, validation, development, and delivery of user-centered solutions.
Developed and executed go-to-market strategies and strategic roadmaps for digital products centered on, and differentiated by their User Experience.
Evaluated, Acquired, and fostered the adoption and efficient use of best-of-breed Design Tools such as Adobe XD, Sketch, InVision, Figma, Photoshop, and Zeroheight.
Led data-driven product design by leveraging industry leading Research and Analytics methods: Qualitative, Quantitative, Moderated, Unmoderated, UserTesting, and multiple best-of-breed tools: Qualtrics, SurveyMonkey, ContentSquare, Google Analytics, Looker, Mixpanel, and more.
Designed & Developed the first mobile app used in military combat. (for DARPA & the US Army, on a T-Mobile G1 w/ Android Cupcake)
I speak Technology. I speak Customer.
I translate & bridge the two… to create compelling, innovative, user-centered solutions.
Over my career, I have served in numerous different Product & Design roles from Developer to UI/UX Designer, Team Lead, VP of Engineering, Product Manager, CPO, CEO and everything in between ...as well as Sales, Business Development, Marketing and more.
This experience gives me the ability to bring multi-disciplinary teams together from all business areas to efficiently and effectively execute a vision & roadmap, gain adoption and drive company growth.
Lumen
Sr. Director, User Experience
Built the company’s first UX Design Practice from the ground up, creating a 23 member UX Design & UX Research Team.
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Designed all digital experiences for 2 National Brands,
generating $7B+ in Annual Revenue, including:-
3 Mobile Apps & 10 Web-based Products
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Printed Collateral, Marketing Emails, and Installation Guides.
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Drove measurable business improvements:
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Amplified E-Commerce Conversion Rate by 7%
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Elevated Quantum Fiber Mobile rating from 1.4 to 4.2 stars
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Elevated CenturyLink Mobile rating from 2.4 to 4.4 stars
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Grew CenturyLink Mobile Users form 800K to 1.4M+
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Slashed Online Order Fallout by 39%
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Reduced Support Calls by 28%
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Developed the first company-wide Design System
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Created and injected new business processes and Agile UX methodologies, intake, tracking, auditing, and QA.
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Introduced Journey Maps, Experience Maps, Double Diamond, Design Studios, Design Tenets, Success Criteria, SUS, UMUX, and more.
Science Logic
Sr. Director, Product Design & User Experience
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Created the company’s first centralized UX Design Team, consisting of 7 international, multi-faceted designers across information architecture (IA), interaction design (IxD), UX, UI design, prototyping, visual design, and user research.
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Created the UX vision and strategy for SL1, Science Logic’s SaaS AIOps platform (for web, desktop, and mobile), including:
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12+ Built-In Analytical Tools (Charts, Graphs, Resource Plots, Timetables, etc.)
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All accompanying support, deployment, and configuration tools for its 500+ vendor integrations (AWS, Cisco, Microsoft, VMWare, and more)
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Supporting 10+ Business Cases (Hybrid Cloud Monitoring, Business Service Visibility, Workflow Automation, etc.)
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For multiple User Segments and Personas (Analyst, Supervisor, CIO, etc.)
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Live Earth
CEO & Chief Product Officer
Live Earth is an advanced mapping platform for visualizing live data streams and spatio-temporal data. Live Earth delivers real time situational awareness to help organizations make time-critical, data-driven decisions, leveraging information from disparate sources. Live Earth provides a single fused picture by combining real time data from multiple sources including weather radar, traffic conditions, IoT devices, connected cars, transportation sensors, mobile applications, video management systems, shot detection sensors and more. Live Earth supports Instant Replay to let you play, pause, and rewind geospatial data to uncover correlations, patterns and trends. Live Earth’s advanced visualization helps organizations quickly understand complex, critical scenarios and act fast.
Ringtail Design
CEO & Head of User Experience
Ringtail Design creates simple and powerful software solutions to complex problems. We specialize in developing cutting edge visualization tools and easy-to-use user interfaces to simplify workflows, improve effectiveness and turn raw data into actionable intelligence. Ringtail Design has extensive experience in developing Desktop, Web, Handheld and Multi-Touch solutions for intelligence collection, analysis and reporting. Ringtail Design specializes in developing quick reaction, prototype, and operational systems with a focus on data visualization, human factors and UI design. Ringtail Design supports warfighters, analysts and operators in the U.S. Army, U.S. Navy, U.S. Air Force, Special Operations Forces, DARPA, and other Federal and Intelligence Community organizations.
AgileGraph
CEO & Head of Product Design
AgileGraph's charting software enables customers to graph, filter, and comprehend raw data using interactive charts and dynamic filtering. The software achieves this by incorporating advanced visualization and data discovery practices commonly used by military, government and Fortune 500 analysts. AgileGraph's charting software enables customers to graph, filter, and comprehend raw data using interactive charts and dynamic filtering. AgileGraph achieves this by incorporating advanced visualization and data discovery practices commonly used by military, government and Fortune 500 analysts.
Ticom Geomatics
Sr. Product Lead
Created, designed and architected Ticom Geo’s next generation product, ISR Aperture. ISR Aperture is an ISR Mission Planning tool to help operators determine the best selection of SIGINT and Imagery sensors, systems and capabilities to achieve a desired operational result. ISR Aperture’s intuitive web based interface provided tactical operators with a first-of-its-kind, drag-n-drop sensor planning interface that visualized the predicted results of a specific sensor configuration in order to optimize resource effectiveness. ISR Aperture also serves as an in-mission Common Operating Picture to monitor real time sensor health, status and performance as well as conduct sensor tasking to perform national/tactical geolocation.
Ticom Geomatics
Lead Product Designer, UX Lead
Led the complete redesign of Ticom Geo’s flagship product GEOnet. GEOnet is a mission ready, turnkey ISR solution that consists of multiple sensors and command nodes working together to provide precision T/FDOA geolocation. The newly redesigned, highly visual user interface allowed tactical operators to become extremely proficient without needing to master the complex topics of geolocation processing, signal propagation or CAF processing.
Overwatch
Head of Platform Design, VIPER
Created, designed, architected and led the development of Overwatch’s primary application toolkit, the VIPER Framework. VIPER seamlessly integrates diverse applications, services and data sources into a unified collaborative system. It allowed Overwatch to develop a large library of software components, tools, controls, and visualizations, and then combine them in various ways to create a family of different software products. VIPER based software products could support multiple user roles by presenting different tools and configuring the interaction between those tools for each user role. The VIPER Framework was used to develop nearly all of Overwatch’s software products including Axis Pro®, the DCGS-A Multi-Function Workstation, IMPACT™, Medina™ Wireless Surveillance and more.
Overwatch
Product & Design Lead, AXIS
Created, designed and developed AXIS, a link diagram tool for uncovering relationships between individuals, events, organizations, places/facilities and equipment. AXIS was the first-of-its-kind link diagram tool to directly connect to military intelligence databases and allow real time editing of the underlying information through a visual user interface. Drag-n-drop actions created database entries. Connecting icons together via visually joining lines created database relationships. AXIS’ intuitive user interface saved U.S. Army precious time and provided valuable insight by revealing connections, relationships, patterns and trends.
CameraMouse
CTO & Head of Product Design
CameraMouse is an innovative mouse replacement system for the physically challenged. Computer vision algorithms translate facial movements into cursor motion and mouse clicks. CameraMouse allows people with Cerebral Palsy, Spinal Muscular Atrophy, ALS, Multiple Sclerosis, Traumatic Brain Injury, various neurological disorders to run all types of software programs.
UTHSCSA
Product Designer & Developer, 3D Laser Scanner
Served as the primary developer on a research project to create a technologically advanced process of fabricating face mask using custom laser scanning device and advanced computer vision techniques. The resulting non-invasive and touch free system mask is much easier on the patient than older processes where each mask is custom molded to the patient using plaster and gel. Face masks are used on patients with burns to help reduce scarring and to help protect those with face injuries from further damage. The Laser Scanner not only reduces stress on the patient but also increases accuracy of the end product.
